SEO & Digital Marketing

SEO stands for Search Engine Optimization, It is the process of getting traffic from search engines. This SEO technique is used to build search engine rankings. Whereas digital marketing is an online marketing that includes the promotion of brands, services and products to connect with potential customers, The promotions are mainly done by using social media and any other form of digital communication.

There are different kinds of search that include image search, local search, video search, and news search. By using SEO we can target these searches for better search engine rankings.

The more the website or a page displays in the search results, then there will be more attention in gathering the customers.

While search engine optimization, the search engines like google and bing use bots that will automatically crawl pages on a website and put them in an index. The index determines which page should be fetched on the search based on hundreds of ranking factors or signals. Not every page on the website is indexed by search engines by considering various SEO guidelines.

SEO is a very crucial part of digital marketing because people perform millions of searches every year to find the required information about products and services.

To drive digital traffic to promote or sell our services and products, search results play a key role. To achieve this SEO Analysts play a vital role by analysis the SEO reports and do further better SEO optimization.

A wide variety of methodologies can increase the importance of a webpage within the search results. Inter linking between pages of the same website to provide more links that relate important pages may improve its search visibility. Webpage design makes users feel friendly and trust the site to gather information about services or products. When people bounce off a site, the site may get effected. Including quality content and using frequently searched keyword phrases will help increase traffic.

Updating the page content keeps search engines crawling back frequently and can speed up search engine results. Adding relevant keywords to a web page's metadata, like the title tag and description tag, will improve the search listings of a particular website, thus increasing search traffic. Canonicalization of URLs of web pages accessible with multiple URLs, using the canonical link element can help make sure links to different versions of the URL all count towards the page's link popularity score. These types of links are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the ranking and priority of a website.

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